01 / The work
A clear monthly plan for your digital marketing.
The 25 hours include planning, production, coordination, quality checks, revisions and reporting. We will confirm the monthly priorities and output volumes together before work begins.

A / Content & Health Hub
Plan, brief and publish
Plan, edit and publish two search-optimised Health Hub articles per month using approved source material or contributor copy. Coordinate supplied podcast assets and website content, maintain the editorial calendar and prepare the monthly social team brief. The monthly newsletter includes copy, build, testing and scheduling. Original podcast production and external contributor fees are quoted separately.

B / E-commerce website optimisation
Improve the shopping journey
Check both stores’ priority pages, campaign links and the buying process. Review product-page copy and visibility, and use available data to identify where shoppers leave without buying. Plan up to four simple website content updates and up to five approved product-page improvements per month across both brands, using existing tools and supplied assets. These can include promotion and campaign-page updates. Coordinate technical issues with the developer.

C / Customer records & journeys (CRM)
Look after the journeys already running
Review approved email lists and existing welcome, post-purchase, re-engagement and enquiry-routing processes. Prioritise cleaning up lists, grouping customers for relevant emails, or one small change to an existing automated process. New customer management systems, integrations and major automation builds are quoted separately.

D / Search optimisation (SEO)
Make priority content easier to find
Research relevant search terms, improve selected page titles, copy and links between pages, and use Google Search Console to flag pages that are not appearing correctly in search. Review available unpaid search traffic and sales data to choose the next improvements. Major technical fixes are quoted separately.

E / Analytics & performance
Report what matters
Use existing Google Analytics, store, email and search data for a concise monthly report: revenue, orders, the share of visitors who buy, average order value, product or category trends and campaign results where reliable. Include stock, returns or fulfilment measures if your team supplies suitable data. Recommend practical next actions.
F / Paid campaigns — optional separate service
Campaign management can be added when ready
Google and Meta campaign strategy, setup, audience optimisation, creative briefing and reporting can be commissioned as an additional service. Those activities require their own agreed scope and fee; media spend and creative production are separate. They are not part of this interim 25-hour allocation.
These quantities are starting planning targets within the same 25 monthly hours, not cumulative guarantees. At kickoff, we will validate the effort against the existing platforms, supplied content and approvals, then agree the deliverable schedule. If demand exceeds the allowance, we will agree a change in priorities or additional approved hours before proceeding. Extra newsletters, including a separate Pharmaforce edition, follow the same process.